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The 2020 Komodo x ASOS Campaign
The 2020 Komodo x ASOS Campaign
Jonny Eckersley
25 February 2021

Picture the scene. It’s late August 2020. You’re sat in the summer sunshine, enjoying record temperatures. You might even have an ice lolly in hand. Or a beer. COVID who? Life is good.

But what’s that? An email notification? You reach over to your laptop, squinting through the blinding light, and see an email from the wonderful people at ASOS. They’ve got a brief with a 48-hour turnaround, and want to know if you’re the right agency for the job.

Sounds ridiculous, doesn’t it? Well, that’s exactly what happened to the Komodo team.

The brief was simple, and came in two parts.

Part One: Source and contract headline talent for the re-launch of two ASOS ranges; men’s range, Dark Future, and women’s range, Luxe.

Part Two: Once the talent was selected and secured, produce two campaign shoots for each range, delivering a variety of assets for use across a multitude of channels.

Time was of the essence, so our talent team put down their Magnums and got to work right away – providing ASOS with a plethora of options for the face of each range. Luke Trotman was selected to be the face of the Dark Future range, and our very own Sarah Ashcroft was chosen as the new Luxe queen.

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